Sally Farmer
About Sally Farmer
Sally is the creative force behind Century 21 Novocastrian’s marketing, blending strategy, storytelling and standout visuals to make every property shine.
With 4 years of real estate marketing experience, she knows how to craft campaigns that cut through. From coordinating rental photo shoots and property ads to managing social media and digital rollouts, Sally ensures every listing gets the exposure it deserves.
She also supports our property management team on the ground, running open homes, meeting tenants and assisting with the leasing experience.
In 2025, she was part of the team that won REB’s Marketing Campaign of the Year, reflecting the impact of her work behind the scenes.
Known for her passion, calm approach and making sure every property is positioned to stand out in a crowded market., Sally helps our brand, and our clients, stay one step ahead.