Advertising Your Property
When it comes to marketing your property, first impressions are everything. At Century 21 Novocastrian, we understand this well, which is why we initiate a comprehensive and premium marketing strategy as soon as a Management Agreement is signed. Our multifaceted approach ensures your property stands out in the competitive rental market.
Professional Photography
High-quality, professional photographs are essential in capturing the essence of your property. These images highlight the best features and create a lasting impression on potential tenants.
Floor Plans
Floor plans give prospective tenants a clear understanding of the property layout, helping them envision living in the space.
Internet Marketing
Our extensive online presence ensures your property is visible on major real estate platforms, reaching a broad audience of potential tenants.
Virtual Walkthrough
A virtual walkthrough provides an immersive experience, allowing prospective tenants to explore the property from the comfort of their home.
Tenancy Database
We utilise our extensive tenancy database to match your property with potential tenants actively looking for a new home.
Rental List
Your property will be included in our regularly updated rental list, distributed to our extensive network of contacts and prospective tenants.
Social Media Marketing
Leveraging the power of social media, we promote your property across various platforms to reach a wider audience.
For Lease Signage
Strategically placed For Lease signage ensures local visibility and attracts interest from those in the neighbourhood.
Pricing Your Property
Accurate pricing is key to attracting the right tenants quickly. We rely on current market knowledge, statistics, and recent leasing data to provide a comparable rental analysis. For a free rental appraisal, you can contact us or visit our rental report page.
Property Presentation
A well-presented property not only attracts the right tenants but also sets the standard for how it should be maintained. Here are some key tips for presenting your property:
Declutter
A minimalist approach works best. Clear out unnecessary items to make the space look larger and more inviting.
Bright and Airy
Open doors and windows to let in natural light. Turn on all lights to enhance brightness during viewings.
Cleanliness
Ensure the property is spotless and smells fresh. A clean home is more appealing and sets a positive tone for potential tenants. It should meet legislative requirements of being 'reasonably clean' when a new tenant moves in. Refer to our guide 'Getting your Property Ready for Tenancy' for cleanliness standards.
Securing the Best Tenant
The application process is crucial in securing a reliable tenant. Here's how we ensure you get the best possible tenant for your property:
Application Process
Prospective tenants must complete an application form, providing necessary references for us to verify. We will only discuss applicants with you after thoroughly verifying their information.
Applicant Checks
We conduct comprehensive checks, including verifying payment and tenancy history, confirming employment, and checking against the National Tenancy Database (TICA). For applicants without a tenancy history, we assess other stability indicators such as employment history.
Selecting the Tenant
While we provide information and recommendations based on our experience, the final decision on tenants is yours.
Guaranteeing the Tenant
Though we can't guarantee tenant behaviour, we set clear standards and expectations, educating tenants on agency standards to foster a positive tenancy experience.
Preparing Your Property for Tenancy
Here's a checklist to ensure your property is ready for new tenants:
- Redirect mail.
- Cancel utilities (electricity, gas, phone, etc.).
- Leave appliance manuals on the kitchen counter.
- Ensure all locks have keys and supply three full sets of keys (one for our office, one for each tenant).
Photo Shoot Tips
A successful photo shoot can significantly impact the interest in your property. Follow these guidelines for optimal results:
Bathroom
- Remove items from the shower, bath, and vanity top.
- Clean mirrors and shower screens.
- Avoid floor mats.
Balcony
- Clean off dust, mud, and leaves.
- Gardens and Courtyards
- Clear leaves and twigs.
- Store garden hoses.
Living Room
- Remove remote controls.
- Fluff and arrange scatter cushions.
- Wipe down surfaces and clean windows.
- Pull blinds up completely.
Rugs and Tables
- Show off flooring by using fewer rugs.
- Keep table items minimal.
- Ensure table lamps work.
Kitchen
- Remove magnets, photos, and notes from the fridge.
- Use a magazine stand or fruit bowl for colour.
- Clear countertops, leaving only basic appliances.
- Clean shiny surfaces to remove fingerprints.
- Ensure all lights, including range hood and counter lights, are working.
By following these steps, you can enhance the appeal of your property, attract high-quality tenants, and ensure a smooth transition to tenancy. At Century 21 Novocastrian, we are here to support you every step of the way.
Engaging with our property management services can provide you with the expert guidance needed to navigate the complexities of property investment. Contact us today to learn how we can help you optimise your investment strategy and achieve your financial goals
EMAIL | hello@c21newcastle.com.au
PHONE | 02 4943 6333
155 Pacific Highway
Charlestown NSW 2290